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Way back in 1930, JK Wilkinson opened his first store in Leicester and since then, we’ve not stopped growing. Today, we’re still family run, but now we have over 400 stores across the UK – with big plans to open more. As we’re not a PLC, we don’t have shareholders to answer to like many other high street giants. Instead, we’ve always put our people and customers before profit. It’s about making business decisions that are morally spot on, ethically sound and well, the right thing to do. Now, hundreds of millions of shoes later, we make the world comfortable. Get the latest Wilko student discounts, promo codes & coupons at Student Wow Deals today.