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NICCE is an apparel brand inspired by street culture and active lifestyle Established in 2013. Born in East London. Our brand name originates from the phrase "Niiiiice" - the expression of joy and support for others. Community has always been important to us – we’re passionate about connecting, creating and empowering our audience across all life pursuits. Get the latest NICCE student discounts, promo codes & coupons at Student Wow Deals today.