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In April 2014, Coles celebrated its 100th birthday - that's a whole century dedicated to giving Aussie families the products they need for a happy, healthy home life, at prices they can afford. Founder GJ Coles created a store that would lower the costs of living for Australian families. This philosophy continues more than 100 years later. "The customers themselves really decide what goods we shall stock in our stores. Get the latest Coles student discount code, promo codes & coupons at Student Wow Deals today.