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BWS began operations in June 2001 as a local neighbourhood bottleshop. BWS is a brand of the Endeavour Group which also includes Dan Murphy's, Cellarmasters and Pinnacle Liquor. The Freestanding Liquor Division of Woolworths was distinguished from the former Woolworths Liquor and Safeway Liquor stores (Victoria), in that it stands alone from Supermarkets. The first BWS was opened in Cabramatta, Sydney, the site of a Woolworths owned Mac's Liquor Store. Get the latest BWS student discounts, promo codes & coupons at Student Wow Deals today.