Athleta was founded in 1998 to meet the unique needs of athletic women. Acquired by Gap, Inc. in 2008, we opened our first store in Mill Valley, California in 2011. 2016 saw the launch of the community-driven Power of She campaign and the debut of Athleta Girl. In 2018, we became a certified B Corp, reinforcing our commitment to business as a force for good. Get the latest ATHLETA student discounts, promo codes & coupons at Student Wow Deals today.